About DC International
DC International is a vertically integrated ecommerce company and home to two fast-growing direct-to-consumer brands: Coverstore and Leatherology. What does it mean to be a vertically integrated company? It means working alongside a diverse team of creators, marketers, analysts, developers, designers, and innovators. It means overseeing the complete, end-to-end product lifecycle. With our headquarters in Carrollton, Texas and a wholly owned manufacturing facility in Asia, DC International is uniquely positioned to create a great customer experience from start to finish. Since 2005, our mission has been simple: to bring customers products that matter. We do this by marrying timeless design, innovative technology and an unwavering commitment to quality. Over the last 15+ years, we have grown from a small family business into one of the industry’s leaders in product excellence and superior service. Despite our success, we never forget our humble beginnings and the customer-first values upon which we were founded.

Visit our Brands:

https://www.leatherology.com/

https://www.coverstore.com/

Employee Benefits

Medical, Dental and Vision Benefits through BCBS
Paid PTO and Company Holidays
401(k) Plan with a Company Match
Employee Discount on Coverstore and Leatherology Merchandise
Generous New Parent Leave Benefits
Casual Dress Code
Employee Team Building and Social Events
Charitable Giving Company Match
Employee Referral Bonus Program

DCI Employee Value Propositions

Join a Family, Not Just a Team

At DC International, dive into a professional environment where camaraderie and teamwork flourish. Become part of our family atmosphere, where every day is an opportunity to build strong connections and enjoy meaningful team-building experiences.

Your Voice, Our Future

We believe every voice matters. At DC International, you're not just heard; you're understood. Your ideas are valued, and your contributions shape our journey. Here, you're empowered to be creative, make decisions, and directly connect to the success of the company

Feel Valued, Be Inspired

Experience a culture of respect, inclusivity, and recognition at DCI. We celebrate your unique contributions, ensuring you feel valued and respected. Our commitment to recognizing your efforts goes beyond the ordinary, fostering an environment where you can truly thrive.

Leadership Built on Trust

Benefit from a management style that's rooted in trust, not micromanagement. Our leaders are compassionate, encouraging, and always open to your ideas. With DC International, enjoy a strong relationship with your manager, built on mutual respect and open communication.

Own Your Success

Take pride in having autonomy over your work. DCI encourages you to own your projects, make impactful decisions, and solve problems creatively. Here, your sense of ownership fuels both your growth and the company's advancement.

Stand Behind Our Values

Align yourself with a company that prioritizes ethics, values, and giving back. At DC International, we're committed to quality, our customers, and making a positive impact. Join us, and proudly stand behind a brand that reflects your own values.

Enjoy the Perks

While the big things matter, we know the little things do too. From casual dress codes and generous maternity benefits to engaging employee events and product discounts, DCI is dedicated to creating an enjoyable and supportive workplace for everyone.

Marketing Specialist, Coverstore (Hybrid)

Carrollton, TX

Full Time

Coverstore

Experienced

This is a hybrid position working three days in the office in Carrollton, Texas.

At Coverstore, our mission is to protect what you love. We are passionate about creating the highest quality cover, storage, organization, and decorative solutions for your every day. Long recognized as a market-leader, we never settle for less and are keenly focused on the details that set us apart from the rest. We continue to invest in innovative products and services, like made-to-order custom covers, that will help our customers protect their most cherished belongings for years to come.

Since 2005, Coverstore has sold millions of cover, storage, and lifestyle products to households around the world. We have also created products for and partnered with thousands of businesses, including United Airlines, Texas A&M University, Fenway Park, Beverly Hills Hotel, SoHo House, Rosewood Hotels, Microsoft, Polywood, Agio, Franklin BBQ, and more.

The Marketing Specialist plays a key role in planning and executing brand marketing initiatives for Coverstore by developing engaging campaigns that drive sales and creating informative content that highlights the quality, functionality, and benefits of our products. This role focuses on crafting persuasive written content and partnering with the Creative Studio team to bring ideas to life visually through video, photography, and other creative formats. By delivering clear, helpful, and compelling messaging, the Marketing Specialist ensures customers feel informed, confident, and supported throughout their buying journey reinforcing Coverstore as the trusted expert and leader in protective solutions.

This position works cross-functionally with the Merchandising, Customer Acquisition, and Creative Studio teams to maintain brand consistency, maximize content performance, and execute marketing initiatives on time and within budget. The ideal candidate is detail-oriented, highly organized, and driven by a passion for storytelling and customer education.

Duties and responsibilities
Campaign Planning & Execution

Own and manage the integrated marketing calendar to ensure all content and campaigns are launched on time, on brand, and within budget.
Plan and execute multi-channel campaigns across email, paid media, social media, direct mail, and emerging platforms.
Collaborate closely with Customer Acquisition and Merchandising teams to align content strategies with promotional plans, product launches, and revenue targets.
Support the execution of the direct mail program, from content development to performance analysis.
Track and report on content and campaign KPIs, using insights to optimize future efforts and maximize results.

Content Strategy & Development

Plan, write, and launch content across the website, email, social media, direct mail, and other channels, ensuring all messaging is clear, informative, and aligned with the Coverstore brand voice.
Collaborate with merchandising to develop compelling content for new product launches and promotions.
Provide clear, detailed content briefs to the Creative Studio for visual asset development and product imagery, ensuring visuals align seamlessly with campaign objectives.
Optimize all content for organic traffic growth and search visibility, leveraging SEO best practices and keyword insights.
Craft persuasive product copy, how-to guides, educational resources, and other content that showcases product quality and helps customers make informed purchase decisions.
Use customer insights, feedback, and performance data to refine messaging and identify new content opportunities that address customer questions and drive engagement.
Regularly update and maintain content to reflect the latest product information, features, and seasonal relevance.

Brand Positioning & Authority

Bring the Coverstore brand to life through storytelling and educational content that reinforces our position as the leading expert in protective solutions.
Partner with the Creative Studio to maintain and evolve brand guidelines, ensuring consistency across all touchpoints.
Use customer personas and journey insights to create content that resonates at every stage of the buying process.
Support brand health initiatives, including monitoring awareness and sentiment, and provide actionable insights to inform strategy.

Project Management

Lead cross-functional content projects, coordinating deliverables, timelines, and communications with internal teams and external partners.
Maintain organized schedules and workflows to keep initiatives on track and aligned with broader marketing goals.

Qualifications

Bachelor’s degree in Marketing, Merchandising, Digital Media, or related field
5+ years of experience in marketing, content creation or ecommerce-focused roles
Proven success executing high-impact, multi-channel marketing campaigns
Strong analytical skills with the ability to translate insights into actionable strategies
Excellent organizational and project management skills with the ability to manage multiple priorities and deadlines
Exceptional attention to detail and multitasking abilities
Proficiency in digital marketing platforms and tools, including Google Analytics, Google Ads, ESPs, social media platforms (Facebook, Instagram, TikTok), and associated planning and scheduling tools
Strong written communication and copywriting skills with excellent grammar and attention to detail
Positive, entrepreneurial attitude with excellent interpersonal and team collaboration skills
Self-motivated and proactive, thriving in a fast-paced and evolving ecommerce environment
Proficiency in Microsoft office (Excel, Word, PowerPoint, Outlook), Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator), and Canva
Experience or interest in AI tools for marketing and content creation is a plus
Local to the Dallas-Fort Worth area

Employee Benefits

Medical, Dental and Vision Benefits through BCBS
Paid PTO and Company Holidays
401(k) Plan with a Company Match
Employee Discount on Coverstore and Leatherology Merchandise
Generous New Parent Leave Benefits
Casual Dress Code
Employee Team Building and Social Events
Charitable Giving Company Match
Employee Referral Bonus Program

About the Business

DC International is a vertically integrated ecommerce company and home to two fast-growing direct-to-consumer brands: Coverstore and Leatherology. What does it mean to be a vertically integrated company? It means working alongside a diverse team of creators, marketers, analysts, developers, designers, and innovators. It means overseeing the complete, end-to-end product lifecycle. With our headquarters in Carrollton, Texas, and a wholly owned manufacturing facility in Asia, DC International is uniquely positioned to create a great customer experience from start to finish.

Since 2005, our mission has been simple: to bring customers products that matter. We do this by marrying timeless design, innovative technology, and an unwavering commitment to quality. Over the last 15+ years, we have grown from a small family business into one of the industry’s leaders in product excellence and superior service. Despite our success, we never forget our humble beginnings and the customer-first values upon which we were founded.

DC International, Inc. is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, sex, religion, age or disability in employment or the provision of services.

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